SUS ENVIRONMENT Launches New Global Brand Identity

As the world's population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. With the escalating challenges of climate change, the search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal not only improves the brand image and enriches the brand connotation, but also bolsters its commitment to contributing to global sustainable development.

In the future, SUS ENVIRONMENT will be dedicated to global energy transition and climate mitigation through focuses on waste-to-energy technological innovation, intelligent manufacturing, excellent operation and community engagement.

PART 01

LOGO Renewal

At a new starting point, SUS ENVIRONMENT will retain a brand's classic LOGO design and present a more innovative and elegant LOGO image, conveying its commitment to global environment protection.

Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the endless vitality of the brand.

The harmonious and symmetrical symbol combines Chinese and Western elements and corresponds to the cultural meaning of "harmony" in traditional culture. It emphasizes SUS ENVIRONMENT’S commitment to promoting mutual success with all stakeholders.

The abbreviation "SUS", which is derived from "sustainable", emphasizes the company's mission to create a cleaner and more friendly living environment through waste-to-energy solutions.

PART 02

Mission Connotation Expansion

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

· Environmental Impact: Solving waste disposal challenges to create cleaner environments.

· Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.

· Community Engagement: Building supportive environments to improve community living standards.

· Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 03

Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability.

Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

PART 04

Unified Global Image

A consistent brand image is vital to corporate strategy. The company ensures compliance with the brand guidelines in all subsidiaries through systematized processes, employee training, advertising measures and knowledge-sharing platforms. This approach promotes a uniform perception of the brand among all stakeholders.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. As the company embarks on this new path, it is unwavering in its confidence that SUS ENVIRONMENT will leverage its strength to make the world a better place.